Tips on Recording Web Audio & Streaming Audio From Your Site

The use of audio on the internet is a huge and ever-growing trend.  Let's fact it.  Internet audio is here to stay.  No wonder, really.  In the vast majority of cases, the use of audio messages has proven to increase sales substantially.

It does not mean that you can just quickly record any old audio message and stick it up on your site and expect your sales to magically double overnight.

But by having a well prepared audio message you are very likely to increase your sales consistently over time.

As a guide to help you create effective audio messages, here's seven helpful tips for profitable website audio.

1) Have A Purpose For Your Audio:

Always have a specific purpose for every audio message you put on your website. Ask yourself what you want the listener to do as a result of listening to your audio message.

Is it to click on a certain link or sign up for a free course or newsletter?

2) Note How Your Listener Will Benefit:

Now you know what action you want your listeners to take you must give them good reason why they should take that action.

For example saying something like "Please read my article" is not going to motivate anyone to actually read your article.

You must tell them exactly how they will benefit by reading your article.

3) Prepare What To Say:

Prepare what you want to say in your audio before recording. Note an outline or the main points on some paper. 

Remember to include the benefits to your listener as discussed in the previous tip.

You can refer to this outline when you actually come to record your audio message.  A great tool to automate this step is our Teleprompter.  It comes in VERY handy and assures your audio recording goes smoothly, without any mis-speaks.

This is a good way to avoid any memory blanks and will help you to keep a nice natural flow.

4) Get To The Point:

You should get to the point quickly in your audio messages. If you needlessly ramble on you will mentally lose your listener and they are far less likely to take the action you want them to take.

5) Sound Enthusiastic:

Even if you give exciting/useful content in your audio message you can still sound boring. Let your natural enthusiasm for your product or service shine through in your audio messages.

6) Keep Your Audio Short:

This tip is closely related to the previous one about getting to the point quickly. For the same reasons, in general you do not want a lengthy audio message.

7) Record The Best Quality Audio You Can:

You can record the most motivating message ever with real enthusiasm, but if your audio is of poor quality, it will turn people off and make you come across as unprofessional. 

To record good quality audio you must use the best quality microphone that you can.   Additionally, don't use cheap audio recording software.  The right tools for the right job apply here.  That's why I use and recommend the audio software tools at I-MediaSystems.com.

I hope you have found these tips valuable in helping you with your website audio.

By putting in a little thought and effort you really can create audio messages that will sell more of your product or service.

Resource: Discover how you can create killer web audio messages that really sell and more with our free tutorials.  Also discover the easiest tools for adding audio to your website

Article From ArticleShmarticle.com

Online Videos – Where Did They Come From?

Seeing and sometimes watching online video is nowadays an accepted and integral part of any web surfers normal browsing experiences, taken for granted almost.  Nobody bats an eyelash at seeing a video on a website or news page. Videos on the net are becoming as normal and as widely accepted as normal ‘text and image’ web pages.
And its birth can be pretty much traced back to one small group of people, and almost to one specific day!

On St. Valentines Day (February 14) 2005, three guys called Chad Hurley, Steve Chen, and Jawed Karim, all ex-employees of PayPal, decided that the internet was ready for a new form of massacre.  They formed YouTube, Inc, and the very next day, the 15th, “youtube.com” was activated, with the website itself being launched very soon afterwards.

These three guys had a vision that the Internet was the perfect medium to allow anyone and everyone to put their own videos online. It was not important that the vast majority of these videos were poor quality, home made and distinctly amateur.

As has since been proved beyond all doubt by reality TV shows and the constant re-runs of ‘funniest kids’ or ‘funny animals’ home video based programs, people are fascinated by watching other people.  It was a stunningly simple and (now) obvious concept. Yet these three guys were the first ones to see it as such and bring it to life.

It was also a massively, massively successful concept.

So successful, in fact, that youtube.com went from zero to over 4 million monthly visitors within 3 months of its initial launch.  Indeed, so successful was it that youtube.com just kept on growing, eventually becoming so popular that Google bought out the company in October 2006 for US$1.65billion.

Check out the dates once again. This buy-out took place only 20 months after YouTube was founded, and before they had ever made one single cent in profit!  There’s no doubt that at the time, this buy-out left an awful lot of analysts and
so-called experts scratching their heads in amazement. 

Article by i-MediaSystemz.com

Web 2.0 in 2008 - Web Video Is Here to Stay

A couple of days ago, I was reading a very interesting book about creating and publishing videos on YouTube to help market an online business.

Okay, there’s nothing particularly exciting or new about that, as most online entrepreneurs and internet marketers are pretty much aware of this fact by now, I think.

But what really struck me was the claim that video marketing is the big story of 2008!

I asked myself ‘Self, is it really only this year that video has truly take off’?

Then, I thought back to a product launch that I ran in the late summer of 2007.

Did I use video?

No, I did not!

Why not?

Well, because it seemed complicated, difficult in some ways and pretty much unecessary as well.

And now, here we are just one year later, and do you see any big new product launches that do NOT contain some form of video content?

Very, very few, I think……..

In fact, I would say that, if you want to be taken seriously now, you MUST include video content in your product package, and the more money you are charging for your product, then it seems to me that the more important video content becomes.

The importance of video is growing extremely quickly, and is not something that I can see slowing down in the near future.

Do you think Google, who own both YouTube and Google video, would quite happily just let video fall by the wayside (hint: do you think that video makes money for them…..)?

So, whatever it is that you are marketing online, like it or not, you are going to have to join the video revolution at some point soon.

Unfortunately, one big problem that I have found is that, with the growth of video itself has come a surge of new ‘how to create and promote using video’ products – ebooks, short reports and – yes - videos too. And most of them are just not that helpful to anyone who wants to start making or using videos now.

There’s nothing especially wrong with them, and most give information that is valuable and generally accurate.

The problem is that most of these books are focused on what works today, and almost exclusively they talk about what works on YouTube.

For me, that is two very big mistakes right there, mistakes that could lose you a very serious amount of money if you choose to follow the advice in these books.

Focus only on YouTube and you are ignoring the power of video on some very, very important websites. I am talking top ten sites that very few people are using for video (everyone else is following the YouTube ‘herd’) where there is consequently very little competition.

Second, you’ve already seen that video is growing at a fantastic rate of knots. But most of the manuals on the market are only looking at what was working yesterday and is working today.

Video Profits is different.

Yes, it tells you everything you could need to know about YouTube, and it certainly shows you how to start making money from videos right now.

But, most importantly (and this is what makes it such a unique product) it looks forward to where the market is going as well.

It shows you how to position your business to take maximum advantage of the changes that are coming, changes that will fundamentally alter the way that you will make money online with video.

Looking back to what worked yesterday, or at what is happening today will not make you a single brass penny.

In an advertising medium like video that is changing so rapidly, you must look to the future.

Article by i-MediaSystemz.com